Our digital marketing services are designed specifically for the animal health and pet care industry. Each service works independently and also integrates seamlessly to create a tailored digital experience for your brand— because pet care marketing operates very differently from other consumer categories.


Social Media Marketing campaigns

1. Social media campaigns

Relevant content built for the right platforms to engage your target audience, short-term or long-term.

2) Hybrid campaigns (online & offline)

Where digital and on-ground efforts complement each other to drive cohesive, goal-oriented outcomes

We handle the following -

  • Content strategy, creatives & production (BauProduction)

  • Performance marketing

  • Customer engagement & response management

  • Data analysis & reporting

  • Event-led activations (online, offline & hybrid)


To know more, click here


Two dogs in business suits reviewing a growth chart on a computer monitor in a modern office.
Two dogs in business suits reviewing a growth chart on a computer monitor in a modern office.
A Golden Retriever in a business suit reviewing a brand strategy and content calendar on a glass board.
A Golden Retriever in a business suit reviewing a brand strategy and content calendar on a glass board.
A cat in a business t-shirt and tie working on a computer monitor with web design layouts.
A cat in a business t-shirt and tie working on a computer monitor with web design layouts.
A beagle wearing a business suit pointing at a campaign analysis board with marketing data charts.
A beagle wearing a business suit pointing at a campaign analysis board with marketing data charts.

Our Digital Marketing Services

1. Pet Digital Marketing

Pet Khel is Baubau Pet Services’ customised gaming vertical built as a high-engagement tool for pet care and animal health brands.

A Golden Retriever looking at a desk with UI design wireframes, coffee, and a DSLR camera.
A Golden Retriever looking at a desk with UI design wireframes, coffee, and a DSLR camera.
Dogs and a cat wearing suits playing a game of bingo and housie in an office.
Dogs and a cat wearing suits playing a game of bingo and housie in an office.

They are short-duration, high-participation games that works across:

  • Online formats


  • Offline activations

  • Hybrid (online + live) experiences

What Pet Khel enables?

  • Community Building - Faster engagement at scale

  • Brand Trust - Strong initial Brand trust and Recall

  • Knowledge interaction - knowledge-led sharing & education.

  • Structured Data Capture - Relevant data collection

  • Funnel-based Channels - Entry into long-term community funnels

A cat and beagle dog wearing t-shirts and ties playing a colorful board game on a wooden table.
A cat and beagle dog wearing t-shirts and ties playing a colorful board game on a wooden table.

(Games with a Purrrpose!)

Pet Khel is designed for:

  • Small and large groups,

  • Individual participants

  • Pet parents

  • Pet parents & Pets

Pet Khel is most suitable for:

  • Digital campaigns

  • Events and conferences

  • Community activations

  • Professional education initiatives

For more on Pet Khel, click here


2. Pet Khel

We help pet care, animal health, and veterinary pharmaceutical brands communicate responsibly, rebuild trust, and establish long-term credibility across digital and community platforms.

Funny office meme featuring a dog in a suit whispering a salary hike offer to a cat coworker.
Funny office meme featuring a dog in a suit whispering a salary hike offer to a cat coworker.

3. Pet Comm

Pet Hub is Baubau's community-building framework designed to help pet care and animal health brands build trusted, private communities around shared goals.

It is a structured channel/community engagement model that brings together:

Pet parents - Animal health professionals -Industry experts - Enthusiasts.

A veterinarian shows a digital pet health tablet to a dog and cat dressed in human clothes.
A veterinarian shows a digital pet health tablet to a dog and cat dressed in human clothes.

(Build your own ‘Pack’)

What could Pet Hub be used for ?


Pet Hub focuses on long-term trust building, not one-time engagement. It uses content, interaction, and expert participation to create high-value brand-led communities


These communities can be shaped for:

  • Product Education and awareness

  • Customer engagement and retention

  • Research and insights

  • Sampling and feedback

  • Sales and Service funnels


To know more, click here.


4. Pet Hub

We are India’ first platform to exclusively manage talent for pet influencers and pet professionals

(A) Pet fluencer program-

It is Baubau’s structured programme to nurture, grow, and monetise pet-led talent — including pet parents, pet professionals, and creators with pets — helping them build visibility and earn sustainably through brand collaborations.

Who is it for?

  • Existing Pet Influencers

  • Content Creators with Pets

  • Pet Parents & Organisations with Pets

Target Sectors:

  • Pet Food, Nutrition & Pharma

  • Pet Services & Clinics

  • Pet Products, D2C & Marketplaces

Non Pet sectors

Film, TV & Content Production Firms Lifestyle, Home & Family Brands Health, Wellness & Insurance Travel, Mobility & Consumer Tech

To join this program click here.


B) Pet Pandit

A specialised vertical exclusively to focus on Animal & pet health, veterinary experts and pet industry professionals.


A cat wearing a shirt and a tie sitting on a sofa during a shoot
A cat wearing a shirt and a tie sitting on a sofa during a shoot

Who Is ‘Pet Pandit’ For?

  • Pet-Care Brands & Companies

  • Veterinary & Animal Health Brands

  • Clinics, Hospitals & Diagnostic Centres

  • Media Platforms & Communities

  • Pet Professionals & Experts.

To join our Pet pandit program click here


A Golden Retriever wearing a suit leading a business meeting at a conference table.
A Golden Retriever wearing a suit leading a business meeting at a conference table.
A Golden Labrador in a blue shirt posing for a pet product video with healthy dog food and treats.
A Golden Labrador in a blue shirt posing for a pet product video with healthy dog food and treats.
A dog wearing a suit and a tie sitting at a desk with a ring light and smartphone.
A dog wearing a suit and a tie sitting at a desk with a ring light and smartphone.

5. Pet Fluencer

(Research & Insights)

Pet Chan-Been is our research arm, providing the data-driven insights you need to master the Indian pet-care market. We decode pet-parent behavior and competitor trends to fuel your brand’s growth.

Two dogs and a cat wearing business shirts collaborate on data charts and a tablet in an office.
Two dogs and a cat wearing business shirts collaborate on data charts and a tablet in an office.

What this helps with?

  • Pet parent behaviour & decision triggers

  • Market & competitor benchmarking

  • Brand perception & trust insights

  • Campaign, content & launch readiness

Who this is for?

  • Animal health & veterinary pharma brands

  • Pet food, nutrition & wellness companies

  • Veterinary clinics & hospital networks

  • Pet care & grooming brands

  • Pet-focused start-ups & legacy brands

A Labrador in a blue shirt reviewing pet food products and business data analytics.
A Labrador in a blue shirt reviewing pet food products and business data analytics.
A dog in a business shirt presenting a market mapping competitor analysis chart
A dog in a business shirt presenting a market mapping competitor analysis chart

6. Pet Chaan-Been

(Website & App Development for Pet-Care Brands)


Pet-TecH is Baubau’s dedicated digital development vertical, offering SEO, & customised Apps designed exclusively for animal health, veterinary Pharmaceuticals & Pet-care companies

A Siberian Husky dressed in a shirt and tie presents a website UI design and data analytics on a large monitor.
A Siberian Husky dressed in a shirt and tie presents a website UI design and data analytics on a large monitor.
A golden retriever wearing a shirt designs a pet product website on a computer monitor.
A golden retriever wearing a shirt designs a pet product website on a computer monitor.

Our Services

1. SEO – Search Optimisation & Visibility                                                   

2. Customised App Development       

3. Website Development

1. SEO – Search Optimisation & Visibility

We help pet-care, animal health, and veterinary brands improve how they show up on search engines.
Our SEO work focuses on clear structure, relevant content, and steady visibility — helping the right audience find your brand at the right time.

A Beagle wearing a business shirt and tie while reviewing checkout flow analytics on monitors.
A Beagle wearing a business shirt and tie while reviewing checkout flow analytics on monitors.

2. Customised App Development

We develop custom mobile applications aligned with specific pet-parent, community, or brand objectives.

Apps are built to integrate naturally with your brand’s communication and growth goals.

A beagle wearing a shirt uses a pet health tracking app on a tablet
A beagle wearing a shirt uses a pet health tracking app on a tablet

3. Website Development

We design and develop structured, well-designed websites for animal health, veterinary pharmaceutical, and pet-care brands.
Our websites focus on clear communication, strong visual identity, mobile responsiveness, and SEO readiness.

A cat wearing a shirt uses a computer to manage pet health records and vet reminders.
A cat wearing a shirt uses a computer to manage pet health records and vet reminders.

7. Pet Tech